Press Release Summary = This report focuses on the specific strategies adopted by companies involved in the biogenerics arena
Press Release Body = Strategies for Biogeneric Success What will determine success?
Development of biogeneric molecules for sale in the potentially highly lucrative US and Western European markets depends on the ability to answer three key questions positively:
Can you make the product consistently to GMP and demonstrate its essential similarity to originator products? Having made the product, can you get it to market?
Having accessed the market, are you able to make a profit from the sales of your biogeneric product?
This report focuses on the specific strategies adopted by companies involved in the biogenerics arena, asking:
Why are specific strategies likely to be effective?
Why are particular companies more likely to be successful in the race to enter and profit from the biogenerics market in Europe and the US?
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